(c) James Rudland
Hollyoaks beauty Roxanne McKee kicks off the festive party season
NEC Birmingham, 4 – 9 December 2009
This December Clothes Show Live returns to Birmingham for its 21st outing as the UK’s favourite fashion extravaganza and promises to inject a heavy dose of glamour into the Christmas season.
Taking place just 3 weeks before Christmas, Clothes Show Live will be the ultimate girl’s day out showcasing leading fashion and beauty brands, a 6,500-seat Fashion Theatre, and a host of celebrity appearances – all under one roof. Taking place at Birmingham NEC from 4-9 December 2009 Clothes Show Live will give shoppers looking for their dazzling winter wardrobe an exclusive chance to snap up the latest collection from designer and high-street fashion brands, urban streetwear, fast fashion and one-off vintage pieces, making it the ultimate destination for all fashionistas wanting to start the party season off in style.
Getting the campaign off to a flying start is former Hollyoaks beauty Roxanne McKee. Roxanne is the stunning new face of Clothes Show Live 2009 and had a glamorous photo shoot styled by a team of the world’s best beauty and fashion experts to create this year’s highly anticipated campaign image. Hairdressing icon Errol Douglas gave Roxanne the ultimate party hairstyle for Autumn/Winter 09 with heaps of volume and LA esque curls. Inspired by the latest fashion seen across the world’s catwalks critically acclaimed Stylist Debbie Hamblin selected the hottest trends and party looks for Roxanne from high street favourites New Look, H&M, Next, River Island and online retailer asos.com. In the campaign image (seen above) Roxanne’s chic purple dress is from asos.com and her trendy shoes are from New Look. Make Up Artist Kelly Marazzi completed Roxanne’s styling by creating the ultimate evening look to compliment Roxanne’s hair and outfit. Shooting Roxanne on the day was noted Fashion Photographer James Rudland. James captured the iconic image that will soon be appearing on screens, magazines and billboards across the country in a nationwide campaign.
Roxanne has long been a fan of Clothes Show Live, “I’ve always watched it on TV and wanted to go, so I’m very flattered to be part of such a huge event.” When asked for her top tips on being stylish this Christmas Roxanne said, “My style advice is always wear what you feel comfortable in that reflects your personality.”
The 21st Clothes Show Live is set to capture the spirit of Christmas as the most stylish event in the winter calendar. Showcasing hundreds of sylish boutiques, high-street brands, designer collections and dazzling hair and beauty products, Clothes Show Live is the ideal place to find those party essentials for the Christmas season. Clothes Show Live’s famous Fashion Theatre returns to offer an unrivalled mix of fashion, models and dance performances as part of its spectacular 45-minute show. Presented by a host of celebrities, and featuring the latest music acts, it’s the fashion event of year not to be missed.
Clothes Show Live will continue to offer visitors the most extensive selection of fashion ‘must haves’ helping to create the perfect look for this winter season. Shoppers looking for the perfect party outfit, stocking fillers for friends, or just wanting to celebrate the festive season with friends and a glass of bubbly, Clothes Show Live offers something for everyone. With each section divided into colour-coded zones Clothes Show Live will help shoppers find their way to brands that would sit together on the high street, offering the most pleasurable shopping experience this Christmas.
In the Blue Zone high-street favourites, such as Bench, Superdry and Punky Fish will help shoppers create a brand-new look for winter, using the season’s latest clothing and accessories. Playing host to some of the biggest names in beauty, including Rimmel, Bourjois and St Tropez, shoppers can head to the Pink Zone to receive the ultimate pampering treatment to get that polished Christmas party look. There will also be a specialist team of make-up artists and stylists on hand to offer head-to-toe makeovers and advice on how to achieve the perfect Christmas look. Once the fashion conscious crowd have shopped until they’ve dropped they can head to the Purple Zone and head to one of the bars or cafés to relax in style and watch the next top model being scouted among the crowd.
“This years Clothes Show Live will be one big celebration, marking the start of the Christmas season. It will be the ultimate girls day out where shoppers can buy their winter wardrobe, spend their day getting pampered, and then start the party in the selection of bars and cafes,” comments Gavin Brown, Managing Director of Haymarket Exhibitions.
Clothes Show Live
Leading fashion and beauty brands; a 6,500 seat Fashion Theatre and a host of celebrity and expert appearances over six days – Clothes Show Live looks set to be the most anticipated fashion event of the year. Taking place at Birmingham NEC from 4 – 9 December 2009, Clothes Show Live will be a mecca for every trend setter – offering a unique experience of shopping, indulgence, celebrity expert advice, catwalk shows and trend reports.
Visitors will be able to shop across an outstanding selection of high street, designer and boutique outlets; as well as sample a unique selection of hair and beauty products – before taking in a fashion show extravaganza at the Fashion Theatre; on the largest catwalk in the world.
There will also be a whole host of make-up and hair demonstrations presented by top celebrity hair dressers and make-up artists showing you exactly what you need to know for the perfect pout or that head-turning hairstyle.
The event will also see the winners of the inaugural Clothes Show Live Design Awards announced across the six days. The awards include: Young Artist of the Year, Young Fashion Photographer of the Year, Young Designer of The Year and Young Accessory Designer of The Year Award. The awards support emerging and established fashion industry talent alike; with each award hosting a selection of categories to celebrate the industry’s renowned products and experts.
Editor’s Notes
Info:
NEC Birmingham
4 – 9 December 2009
Opening Hours:
Friday 4 December: 10am to 6pm
Saturday 5 to Wednesday 9 December: 9am to 6:30pm
Travel:
Birmingham International
Tickets:
0844 579 3178
www.clothesshowlive.com
Contacts
For further information / Use of pictures / Interviews
Idea Generation: +44(0)20 7749 6850
Anna Hartley: annah@ideageneration.co.uk
Ffion Williams: ffion@ideageneration.co.uk
www.ideageneration.co.uk
For:
• Online Press Office
• Client list
• Company contact detail
www.clothesshowlive.com
For:
• Further information on Clothes Show Live
• Online Press Office
