(C) Rankin
The secret is out…
Rankin Live: 31st Jul – 18th Sept
The Old Truman Brewery, London
Follow top tips from Jarvis Cocker and Jamie Winstone on how to shoot like Rankin and become part of the most ambitious and exciting photographic event of the year.
To get everyone in the mood for the opening of Rankin Live, 31st July, Rankin has commissioned five tongue-in-cheek videos of his friends, each following the top snapper’s step-by-step guide to how he creates his distinctive portraits.
Go online to www.rankinlive.com/#/shoot_like_rankin/ and watch Jarvis Cocker, David Bailey, Jamie Winstone, Max Beasley, and Marc Warren give light-hearted guidance on how to create Rankin-inspired portraits. Then use their advice to have a go yourself. Flash, focus, sexy-bad-boy-fabulous-pose and shoot!
How to Shoot Like Rankin!
1. Face the camera, don’t look at the lens, look through it like you’re talking to someone through a window.
2. Smile with your eyes, chin down and out like a chicken, communicate with your eyes.
3. Don’t be afraid to use your hands, touch your face like you’re touching someone else’s – nice and gently.
4. If you have a big collar, use it, or sunglasses are good.
5. Blow your hair up and around your face. If you don’t have a wind machine – use a hairdryer.
6. Try jumping up and down, that’s always fun!
7. Try a classic kate moss, turn to the side, show a little bit of back, chin down and onto the shoulder and narrow your eyes, it makes you look sexy.
8. Have fun and experiment. If you don’t like the first shots, delete and try again.
If you can’t make it to the exhibition, or haven’t been selected to take part in Shoot Me, Rankin!, you can still take part in Rankin Live. Use these videos and the information below as your guide, shoot like Rankin and upload your portrait onto the Rankin by You Gallery. Find out more about this spectacular exhibition at www.rankinlive.com, where you can also apply to be part of the live shoot.
The exhibition is in two parts: Rankin Retrospective includes over 600 images, some previously unseen, from Rankin’s illustrious 22 year career as a photographer. Shoot Me Rankin is a live and interactive photo-shoot experience in which previously selected members of the public will be shot by Rankin and their images immediately added to the exhibition.
Address:
RANKIN LIVE
Old Truman Brewery
Brick Lane E1
Opening Hours:
Monday – Sunday 10am – 8pm
Thursdays until 10 pm
Tube:
Liverpool Street
Prices:
£ 10 (£7 Concession)
(c) Rankin
Editor’s Notes
RANKIN PHOTOGRAPHY
Synonymous with dynamic and intimate portraiture, the photographer Rankin has shot everyone from royalty to refugees. His powerful images are part of contemporary iconography, and mix a cross section of his own personal interests with commercial campaigns, from Nike to Women’s Aid. His work is regularly exhibited in galleries around the world from Sao Paolo to Moscow, London to LA.
Rankin first came to prominence when he co-founded style bible Dazed & Confused with Jefferson Hack. One of the most important magazines of the 90’s, it established its stylists in the fashion elite, broke some of today’s top designers and nurtured the budding careers of a generation of creative photographers.
Earning a reputation for creative portraiture and a talent for capturing the character and spirit of his subjects, Rankin quickly became a formidable force in photography, shooting Brit-pop bands including Pulp and Blur and darlings of pop such as Kylie and Madonna. Rankin’s career continued to blossom and covers for German Vogue, Harpers Bazaar, Arena and GQ quickly followed.
His body of work includes some of the most influential politicians, popular musicians, revered artists and celebrated models since the early 90’s. However, Rankin also continued to take on projects that featured ordinary people, often questioning established notions of beauty and causing controversy and igniting debates along the way.
Rankin is affiliated with a number of charities and has created hard-hitting campaigns for Women’s Aid and Oxfam to name but a few. In 2008, Rankin held an exhibition of his images of refuges in the Congo on the South Bank in London, which helped raise money and awareness for Oxfam’s projects in the Congo.
A number of books of Rankin’s work have been published, including a retrospective of his work, Visually Hungry, a collection of his most recognisable portraits Celebritation, a book of Rankin’s images of his favourite model Tuuli Tuulitastic and most recently a book of his advertising work from 2005 to 2009 called Sold Out.
In addition to his photography career, Rankin co-directs music videos, commercials and feature films with Chris Cottam. Their debut film, The Lives of Saints, penned by Fear and Loathing in Las Vegas writer Tony Grisoni, enjoyed success on the festival circuit and won the grand jury prize at the Salento International Film Festival. Rankin and Chris continue to direct commercial projects and have created music videos for among others, Nelly Furtado, Robyn and The Enemy.
Rankin lives in London with his wife Tuuli and his 13 year old son Lyle.
Contacts
For further information / Use of pictures / Interviews
Idea Generation: +44(0)20 7749 6850
Natasha Hoare: natasha@ideageneration.co.uk
Marta Bogna: marta@ideageneration.co.uk
Websites
www.ideageneration.co.uk
For:
• Online Press Office
• Client list
• Company contact detail
www.rankinlive.com
For:
• Information
• Contact details
