In a world first KMA create a stunning large-scale game of lights across the North East from 29th October to 1st November 2009 (17.30 – late).
Gateshead, Sunderland and Middlesbrough to host ground breaking interactive game from digital pioneers KMA.
As part of the Bupa Great North Run Cultural programme, digital pioneers KMA have been commissioned to create a world first: a huge, participatory, high-tech athletics tournament. Taking place simultaneously in three North East locations; Gateshead, Sunderland and Middlesbrough each area will compete against the other across four nights.
